Switch & Reward: A 7-Day Plan That Actually Works
Positive attention equals profits.
“Switch & Reward” is our core move because it’s simple and it works. Instead of trying to shout a platform into compliance, we give positive attention and dollars to outlets and brands that keep free speech on air. Here’s a lightweight, seven-day plan you can start today.
Day 1: Pick Your Outlet.
Choose one station, stream, or show that’s carrying the content you care about. Follow or subscribe. Turn on notifications for the program. This is your new default. (If you want, quietly unfollow the outlet that’s closing the mic—no drama.)
Day 2: Identify One Sponsor.
During or after the show, note one advertiser you already like or could try—coffee, household goods, a subscription. This isn’t a new expense; it’s a reallocation of spend you were going to make anyway.
Day 3: Make a Small Purchase.
Buy something modest from that brand—$5 to $25. This is the cleanest signal you can send. You’re telling the market: “This ad placement worked.”
Day 4: Leave a 5-Star Review.
Two sentences, tops: “Great product. Chose you because you support free speech by advertising on [Outlet].” Public reviews are evergreen; marketing teams cite them.
Day 5: Send a Thank-You Note.
Two sentences in a DM or contact form: “I’m a customer because you advertise on outlets that keep free speech open. Please keep it up.” These get forwarded internally to media teams. This is counted sentiment.
Day 6: Tell Two Friends.
A quick text: “I’m supporting free speech without the drama—follow [Outlet] and thank one sponsor. Two minutes.” Warm referrals convert.
Day 7: Post a Positive Signal.
One feed post or story tagging @Outlet and @Brand: “Backing free speech with my choices. Thanks for keeping the stage open.” Be brief. Be kind.
That’s it. Seven days, no outrage, and you’ve cast votes that show up on dashboards and in budget meetings. You’ve created an incentive to keep the mic open—and you’ve modeled a way to disagree without trying to delete each other.
Common questions:
What if I dislike the show? You don’t have to love the content to love the principle that it can air.
What if the brand feels off-limits to me? Pick one that fits your life. The point is directional support, not purity.
Will anyone notice? Yes. Brands track reviews and messages; outlets track follows and engagement; agencies track placement lift.
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